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Absolut Lemon Drop

Facebook – Places

Video showcasing Facebook’s new venture. With the current popularity of Geo locating applications like Foursquare and Gowalla. Facebook is gunning for its piece of the pie in this sector. albeit Google has had this for a while and even Twitter prompts you to reveal your location (think ive since switched off that annoying feature..) alas [...]

Converse’s Optimistic Rebels

* In June 2010 Converse launched a campaign along with their new new range of shoes called ‘Optimistic Rebels’. Converse speaks to the heart of youth & youth culture. Converse stands for individuality. Whilst ‘Optimistic Rebels’ talks to the soul of SA Youth, the Rainbow Kids, who are eternal optimists & style stars. The campaign [...]

Diesel – Facepark Event

Off their “Stupid” campaign. Diesel mocks social networking and creates facepark.

A.K.A. – I want it all ft. Pro & Khuli Chana

Nike Sportswear x The FADER – Pitch Perfect

It is always interesting seeing your country through somebody else’s eyes. In particular Soweto, “Kaslam” when represented in a way that I am blind to, simply because since I live here and have become ‘used’ to its familiarity. The cool people at Nike Sportswear and The FADER have done just that. This is a documentary [...]

Topsy Foundation – Selinah

We’re all familiar with the spectre of the person who gets AIDS and wastes away before our eyes. But what most people don’t realise is that the recovery of an AIDS sufferer on antiretrovirals (ARV’s) is every bit as dramatic. In just 90 days, a person can regain all the health they’ve lost. It’s called [...]

Football Friday.

Today is the last Football Friday before the Kickoff to the the 2010 Fifa World Cup on 11th June 2010 at Johannesburg Soccer-City, between South Africa and Mexico. The spirit has consumed the country into a frenzy and international marketers alike. The unveiling of the branding on The Nelson Mandela Bridge in Johannesburg, this morning [...]

Elevate your experience

Hmm, Oh-No makes this tablet look cool – right now I’m considering an iPad, when it comes out – iPad Dj’s/Producers stand up!!

Nike: “Write the Future”

Nike has come out with their new brand campaign advert called “Write the Future” in true advertising style the ad is kick-ass.  They have used all their relevant assets/vehicles/ambassadors, what ever you want to call them. From Renaldo to Rooney, from basketball to soccer. It is heart thumping advert packed with a punch. Enjoy!