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PUMA – Kehinde Wiley for World Cup 2010 Campaign

Celebrated New York artist Kehinde Wiley was commissioned by Puma to create artwork for the brand’s apparel and footwear leading up to the 2010 African Cup of Nations, including crazy t-shirts, shoes that probably are probably too valuable to kick a ball with and an All Africa jersey, all of which you can see in the video below. Or at Wiley’s Deitch Projects, the gallery home of Jeffrey Deitch.

The African Cup of Nations concluded on January 31st with the Pharaohs of Egypt defeating Ghana’s spirited Black Stars in the 85th minute with a pretty ridiculous goal in front of 50,000 fans in Luanda, Angola. It was the 7th title for the Egyptians, and a redemptive moment for the team who just a few months ago were denied a spot in the first Africa-hosted World Cup in a heart- and tiebreaking playoff match against Algeria. Ghana, meanwhile, will battle its way through a brutal schedule in South Africa, with group stage matches against Germany, Serbia and Australia, all teams in the top 20 of FIFA’s World Rankings.

VIA Hustler of Culture

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