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Dr. Dre – HP Let’s Do Amazing


Superstar Hip-Hop producer Dr. Dre will be part of a $40 million dollar advertising campaign being launched by Hewlett-Packard. The eight-week campaign is titled “Let’s Be Amazing” and features Dr. Dre, comedian Rhys Darby, photographer Annie Leibovitz and others. The spots are part of Hewlett-Packard’s attempt to redefine itself to their consumer base, in addition to giving the company some “personality and distinction.” Dr. Dre’s commercial features the Aftermath Entertainment CEO in his recording studio expounding on the benefits of the HP Beats computing system. The producer’s HP ENVY 15 Beats limited edition notebook PC is a collaboration between Dr. Dre, Jimmy Iovine of Interscope and HP’s engineers.

“We tore the computer apart and rebuilt it so my music sounds the way its supposed to.”

I wonder if he will ever have time to record follow up to Chronic 2001, ten years strong waiting for that album. Cameo by Stat Quo in the booth, keeps hope alive maybe the album is happening…

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