We’re all familiar with the spectre of the person who gets AIDS and wastes away before our eyes. But what most people don’t realise is that the recovery of an AIDS sufferer on antiretrovirals (ARV’s) is every bit as dramatic.
In just 90 days, a person can regain all the health they’ve lost. It’s called ‘the Lazarus effect.’ A Television commercial was created for the the Non Government Organization Topsy Foundation, to demonstrate this.
“Selinah” is a powerful and moving tribute to the restorative effects of treating the deadly HIV/AIDS virus with anti-retroviral (ARV) medication. Ogilvy Johannesburg won a Cannes Gold for Film at the 2010 Cannes Awards, but much more importantly, it this is helping to raise awareness about ARVs
Do consider the message at the end of the film and text “Topsy” to 39810 to donate R15 to a good cause, or contact the Topsy Foundation for a donation.