This video has so many lights that it could be a seizure trigger for some people. Inspiring typography, captures the mood of the song, The storyline with the little girl is the only calming thing about this video, Hype Williams did a great job, though I feel that an explosion would be a perfect conclusion after all of the lights, maybe a sequel is on the way..
Interesting Big-Ups, if you read the words, Def Jam?? that was probably an A&R pressure, along with the budget cut, is this deliberate? guess even Kanye has to make good with the Boss.
I was surprised to see Kid Kudi on the title and the video, was always under the impression that Mr west had used Ja-rule’s ad-lib ala Young Jeezy.. could have been a dope comeback for Jeffrey though. The cop cars in the alley concept further enhances the video Idea, those lights always leave me feeling uneasy, and well Rihanna is not looking bad either. Is that a brassiere or a top? This is a great performance video, I imagine the show on stage with this as a backdrop, perhaps they will add the explosion then. Dope product nonetheless.
Just Got This, I guess this was on Hype Williams Mood Board.
Gaspar Noé’s Enter The Void