The latest ad from Nike is a short film that was directed by Robert Rodriguez, famed for movies such as ‘From Dusk til Dawn’ and ‘Deathproof’. There are superstars in this film, with Kobe Bryant playing the lead role as “The Black Mamba” (black mamba is his nickname). The villain is Kanye West and there is also an appearance from Bruce Willis and Danny Trejo. The story line is simple. The explosions great and even the way the film has been shot and edited make it sexy and hot.